Content Marketing is a type of digital marketing involving the creation and sharing of videos, articles, photos or other online materials that is designed to drive user engagement and help stimulate interest in your business and help with SEO as a by-product.
Content Marketing is a medium-term approach to generating evergreen/organic/free web traffic, by building trust for SEO ranking with Google and by creating a “positive memory” of our brands by persistently providing interesting and engaging content to our potential guests. In short, content marketing is a marathon, not a sprint and we must create value for our website visitors before you are able to extract it.
There’s an adage in the digital marketing community that ‘content is king!’, this has never been truer! If your business can stand out from the crowd and capture the attention of your potential customers using engaging content, the chances of getting conversions increases exponentially. Therefore, if your text, image and video content marketing strategy is effective, your financial investment will generate significant ROI.